A content strategy defines what to talk about, to whom and with what goal — so content is not random but works toward sales.
Includes
- Audience and topic definition.
- Content calendar and formats.
- Channels and tone.
- Measurement criteria.
Content & Social Marketing
Content strategy
A plan for what, to whom and how often to communicate in order to reach your goal.
In short: A plan for what, to whom and how often to communicate in order to reach your goal.