Privacy Policy

Last updated: February 25, 2026

We, upit.lv, care about your privacy and are committed to protecting your personal data in accordance with the General Data Protection Regulation (GDPR).

1. Data Controller

The data controller for personal data processing is the upit.lv administration (the natural or legal person responsible for the website).

2. What data do we collect?

We may collect and process the following data:

• Contact information: Name, surname, and email address that you provide through our contact forms to receive information about services (website development, marketing).
• Technical data: IP address, browser type, and website usage data (obtained through cookies).

3. Purpose and legal basis of processing

• Client communication: To respond to your inquiries (basis: consent or contract preparation).
• Analytics: To improve website performance (basis: legitimate interest, based on your cookie consent).

4. Data retention

Your data is stored only for as long as necessary to achieve the purposes:

• Contact form data – until communication is completed or 1 year for legal security purposes.
• Analytics data – according to Google Analytics settings (typically 14 months).

5. Your rights

You have the right to access your data, request its correction, deletion, or restriction of processing. To do so, please write to us via the upit.lv contact form.

6. Cookies

Detailed information about cookies is available in our Cookie Policy.